Miami, Florida
Crafting an Iconic Identity: Branding, Brand Identity, and Award-Winning Packaging for Pizza Al Taglio by the World-Famous Roman Chef, Massimiliano Saieva
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Meet K Pizza: A Roman "Pizza al Taglio" concept, where each slice is a work of art.
Crafted by renowned chef Massimiliano Saieva, an esteemed instructor at the Roman Pizza Academy and an Italian pizza trailblazer, K Pizza stands in a league of its own. Our design strategy was clear: capture K Pizza's distinct essence while harnessing Massimiliano's revered reputation. Diverging from conventional Italian pizza visuals, our brand identity is a bold departure. Inspired by Fellini films, modern Italian typography, athletic vibes, and Rome's street graffiti, our approach is dynamic, concise, and a breath of fresh energy for the industry. To truly embody K Pizza's spirit, we immersed ourselves by traveling to Urban Roma, gaining insights from today's Pizza Makers and soaking up the city's cultural vigor.
Services:
Brand strategy
Brand architecture
Visual identity
Marketing
Website
Uniforms
Menu Engineering
Signage
Interior Design Consultancy
Photography
Video
Social Media